The Founder
Daniel Figur is an executive producer who has spent 15+ years translating complex technology into campaigns that move the needle. His career began at 3D Systems (2010–2012), producing video for NASA, Coca-Cola, Intel, and W Hotels, then expanded into nearly a decade running Production Soup (2012–2021) as a global production company — directing campaigns for Nike, Microsoft, and Samsung through agencies like 180 Amsterdam and 72andSunny across 40+ countries.
During the Production Soup agency era, Daniel co-founded 3D Brooklyn (2015–2020), a maker-innovation hub that partnered with History Channel and five major television networks. He launched the RefilUSA sustainability initiative and drove a 25% brand exposure lift through cross-industry integration. He also produced music videos with will.i.am and The Black Eyed Peas, managed $5M+ budgets, and directed across markets spanning Tokyo, Sydney, London, Dubai, Mexico City, and India.
In 2021, Daniel joined AT&T as Principal Media Producer, building the cross-departmental AI analytics infrastructure powering content operations for HBO, Warner Bros., NFL, NBA, and NHL — achieving 60% faster production timelines and a 15% lift in content engagement. That enterprise AI experience is now the engine behind Production Soup’s current chapter: a solo AI-powered studio in Dallas.
Career Timeline
Why Dallas
The Texas Triangle (Dallas–Fort Worth, Austin, San Antonio, Houston) is where corporate headquarters are relocating, where mid-market companies are growing fastest, and where the next wave of creative production demand is building. Production Soup sits at the center of that growth.
Dallas offers something New York and LA can't: operating costs that allow a one-person studio to reinvest in industrial equipment, AI infrastructure, and local talent instead of office rent. The result is enterprise-grade creative at a fraction of traditional agency cost.
Why Solo-Operator
Most agencies scale by adding people. Production Soup scales by adding capability. Every tool, every AI workflow, every manufacturing process compounds. There is no junior copywriter layer. No account executive middleware. The person who directed campaigns for Nike is the same person reviewing your deliverables.
Why AI-Augmented
Production Soup runs a proprietary AI pipeline that handles competitive research, creative grading, prospect discovery, and production automation. This accelerates timelines by roughly 35% compared to traditional agency workflows. The AI handles the repeatable; Daniel handles the irreducible—strategy, creative judgment, and client relationships.
The Studio
Beyond digital creative, Production Soup operates an on-site industrial 3D printing facility with production-grade materials: ASA, PA6-CF (carbon fiber nylon), PA612-CF, PETG, PC (polycarbonate), and standard PLA. This isn't desktop-printer-hobbyist work—it's production-grade additive manufacturing that produces physical proof-of-concept deliverables alongside digital campaigns.
Clients receive not just a campaign deck, but a tangible artifact they can hold. That's the difference between a pitch and a proof.